Writing about Graphic Design 101 – Improving your Content

Blogging has become essential for all niches that hope to reach an audience in the online environment. Although the need for a blog has become a universal requirement, the same rules do not apply to all blogs. Sure, some general rules for successful blogging remain a constant, but every niche has its own specific requirements.

There are more than a few things you should keep your eye on if you are a blog owner attempting to target graphic design as your primary subject matter. We are going to attempt to put a spotlight on these key aspects that make a well-designed graphic design blog, as well as optimizing content that deals with it.

1. Visual aspects are key

Writing about Graphic Design 101 – Improving your Content

If you are going to blog about a subject that is mostly concerned with visual aesthetics, you can’t really do it by relying primarily on word-based content.
● Images
While on most other blogs, visuals are used as eye candy to attract the attention of a particular audience, here we find that the visual side of content is as, or even more important than its textual counterpart. Showing is much easier than explaining and it helps people establish a mental image they can go back to in order to reconstruct the content behind it. This means that screenshots, image examples and so on are crucial.
● Video
Furthermore, if you want to explain the process of graphic design (e.g. the use of graphic design software, layering, etc.) you might want to consider using video elements in your content. It takes a lot of text to explain the step-by-step use of a program to achieve a certain goal. Videos cut the time to go through the steps and help us learn. If you pair it up with good narration, you will make it easier for people to understand your content and cut the time needed to go through it, thus ensuring optimal engagement and the lowest abandonment rate.

2. Expert opinion helps a lot

Whether you decide to simply quote somebody who is an expert in this field, get them to interview for a blog post, guest post or simply cite somebody else’s work as a source, you are definitely going to add value to your content. This is especially crucial if you are creating a new blog. Credibility is something that is earned through pristine content that has been well researched and which points to its sources. A blog post without reference links lacks weight and no one will take it seriously.

3. Examples, examples, examples

We already mentioned the importance of visual cues for handling this type of content, but this goes beyond that. If you are attempting to create a blog that covers all aspects of graphic design, you are definitely going to cover up and coming artists and latest trends, and all this means that you are going to need to provide a lot of examples. Now this isn’t a bad thing, since some of you might be thinking: “Promote other people’s work? No way!” Networking is a good idea in any niche and it can bring a lot of new opportunities. Referencing the work of others will help you reach out and offer a good example of the style or trend you are referencing.

4. Know your audience and sort your content accordingly

Not every piece of content you put out is going to be for everyone. A graphic design blog isn’t going to be visited by designers exclusively. A part of your audience is going to be made of novices and students trying to learn their craft. Other times, it will be people working in the niche attempting to scout new talent or find a new trend – some of them will be random people completely outside the niche, too.
This is why it is important that you categorize your posts. General graphic design news and trends in one place, beginner guides and tips in another, mid-level posts in a third one and so on. This is just an example of how you can divide your content. Basically, you should categorize it based on your content strategy and target audience.

Well, those are some basics. We hope we managed to point you in the right direction and that we gave you something to think about. ‘Till next time, all the best.

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Ionut B
Digital Art Director with an innovative creative thinking able to translate ideas and concepts into useful and memorable interactive marketing campaigns.

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