How to Give Honest Feedback Without Frustrating Your Designer

When you work with a graphic designer, either to create a new logo, to implement vector graphics in existing design, or to revamp your website, the first discussion on what you expect to obtain in the end is crucial. Design work, like all kinds of artistic work, is open to interpretations, likes and dislikes. This is why you, as the client, must know very certainly what you want to achieve as an end result, even before starting to look for a designer.

1. Defining Scope of Contract

In order to avoid any doubts, the designer will ask you to include every single item of work that you expect him to do in the scope of agreement. This is a standard procedure these days, because so many conflicts have started from misunderstandings regarding the type and quantity of expected work.

This is why you should agree with the designer on these items, clarify what each means for the project. Once you have signed, you cannot ask the designer to do extra work without agreeing to pay separately for each supplementary item.

2. Being Involved in the Creative Process

Take time to look at the work in progress that your designer sends or uploads in a cloud storage facility. Send in your feedback at the first moment when you see something that is not in line with your ideas. If you don’t like the vector graphics, for instance, say that before the designer applies other layers of work on top of them. The sooner you notify the designer to change something, the easier it is to change, without compromising the future stages of the work too much.

3. Think Hard Before Sending a List of Changes

Implementing a change in a design project is not like writing on a magic tablet. If you change your mind later, your designer cannot undo those changes without a major impact on the overall design and the agreed deadline for completion.

Changing your mind is a source of great frustration for designers and it is also counterproductive for you, as well. When a sudden idea comes to you, do not rush to email it to the designer. Take some time to analyze it, make sure it’s not something transitory. Generally, if you still consider implementing that idea the next day, then you may send it to the designer.

4. Do Not Expect Miracles

A graphic designer cannot read your mind. He will not create a Sistine Chapel when all you asked for was a Nativity Scene for Christmas. He will not make the vector graphics you purchased look like the Mona Lisa no matter how good he is with Photoshop.

Hiring a graphic artist does not mean that you get a Louvre masterpiece for a nominal fee. You get exactly what you pay for, so being vague in the hope that the designer will unleash his creativity is going to work against you and your project.


After all, if you really need design work, you also have your own deadline for implementing it. If you are not honest, realistic and prompt in giving your feedback for the overall look, for the implementation of graphic vectors or color changes, you will go against your own interests.

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Ionut B
Digital Art Director with an innovative creative thinking able to translate ideas and concepts into useful and memorable interactive marketing campaigns.

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