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Own your client, from the beginning – Work process, brainstorming and revisions, part 3

When working as a designer outside an agency you might want to make sure that the workflow of your projects go smooth and that you get all the information and comfort from your client to do your best. Having a healthy workflow will bring not only the satisfaction of working together but also more business and projects.

Work as less as possible

Setting the right parameters of your workflow is crucial. Your interest is to work as less as possible, and as efficient as possible. For that you need to be sure that both sides understand how the other person works. For example if your client has an office daytime job but you prefer to work during the night, evening or weekends, you’ll have to sort this detail out so that he doesn’t call you early in the morning while you’re sleeping and you don’t bother him while he’s with his family. So knowing your schedule and work habits is good to have.
Another important issue is reporting work. Does your client want to see final results and he trusts you enough to let you go all the way? Or maybe he lets you go all the way only to say at the end that you have to start all over again because he had other ideas in his mind. You have to establish this before getting full-on in your project as work has to be paid and result have to be as expected.

If in doubt, call your client. Never let your suppositions take decisions for you. Even when it comes to the best of creative ideas, check them with your client, after all he will be the one using it. Brainstorming together also can have a positive impact later on when the final product is off. Having the client involved in the process will give you more than you think.

When thinking about revisions make sure that they are in a tight timeframe and that they don’t influence the overall timing. People and most of all clients, because of their lack of vision sometimes or because they don’t know exactly what they want, tend to change their mind and opinion about design, over and over and over again… so make sure you set the number or time of revisions. For example, when you organize the timeframe underline the fact that you will only have time for 2-3…10 revision maximum.
That’s all for this part, keep in touch for more tips and tricks.

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Ionut B
Author
Digital Art Director with an innovative creative thinking able to translate ideas and concepts into useful and memorable interactive marketing campaigns.

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